• 2007-04-29

    Google搜索排名关键因素列表 - [好文推荐]

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    http://tafe.blogbus.com/logs/5198705.html

    Published by hhalloyy April 28th, 2007 in 网事如风

    Google更新了PageRank,终于换域名后一度为0的E-space恢复成了4。

    Skype讨论组里有人问PR有什么用,且听枫吟说主要能决定相同关键词下的网页在Google搜索中的排名次序。为此我搜索了一下,找到了SEOmoz上关于Google Search Engine Ranking FactorsV2版本(发布于2007年4月2日),也就是决定Google搜索排名的关键因素说明,同时对每个关键因素做了相应解释和权值统计,并且还有众多专业人士做了评论和建议等等,如果你关注SEO,那么这篇文章绝对值得你细读。

    同时还找到了一个按关键因素顺序排名的列表:Ranking Factors Simplified Quick Reference,更加直观,方便,特此摘抄(由于里面英文很简单,就不做翻译了),其中第一行的分类解释如下:

    类型:Keyword = 关键字,Page = 网页,Site = 网站(域名),In-Link = 友情链接,Negative = 负面因素
    重要程度:High = 3-4+,Medium = 2-3,Low = 1-2
    认同度:Yes = 高认同度,Somewhat = 平均认同,No = 高争议

    #类型关键因素重要程度认同度
    1KeywordKeyword Use in Title TagHighYes
    2SiteGlobal Link Popularity of SiteHighYes
    3In-LinkAnchor Text of Inbound LinkHighYes
    4PageLink Popularity within the Site’s Internal Link StructureHighYes
    5SiteAge of SiteHighSomewhat
    6SiteTopical Relevance of Inbound Links to SiteHighSomewhat
    7SiteLink Popularity of Site in Topical CommunityHighSomewhat
    8NegativeServer is Often Inaccessible to BotsHighNo
    9KeywordKeyword Use in Body TextHighSomewhat
    10In-LinkGlobal Link Popularity of Linking SiteHighNo
    11NegativeContent Very Similar or Duplicate of Existing Content in the IndexHighSomewhat
    12PageQuality/Relevance of Links to External Sites/PagesHighSomewhat
    13SiteRate of New Inbound Links to SiteHighSomewhat
    14In-LinkTopical Relationship of Linking PageHighSomewhat
    15In-LinkLink Popularity of Site in Topical CommunityHighSomewhat
    16NegativeExternal Links to Low Quality/Spam SitesHighSomewhat
    17KeywordRelationship of Body Text Content to Keywords (Topic Analysis)HighSomewhat
    18KeywordKeyword Use in H1 TagHighSomewhat
    19PageAge of DocumentHighSomewhat
    20NegativeDuplicate Title/Meta Tags on Many PagesHighNo
    21NegativeParticipation in Link Schemes or Actively Selling LinksHighNo
    22NegativeOveruse of Targeted Keywords (Stuffing/Spamming)HighSomewhat
    23PageAmount of Indexable Text ContentHighSomewhat
    24SiteRelevance of Site’s Primary Subject Matter to QueryHighNo
    25In-LinkTopical Relationship of Linking SiteHighSomewhat
    26In-LinkAge of LinkHighSomewhat
    27In-LinkText Surrounding the LinkHighYes
    28KeywordKeyword Use in Domain NameMediumSomewhat
    29PageQuality of the Document Content (as measured algorithmically)MediumNo
    30In-LinkInternal Link Popularity of Linking Page within Host Site/DomainMediumSomewhat
    31KeywordKeyword Use in Page URLMediumSomewhat
    32KeywordKeyword Use in H2, H3, H(x) TagsMediumSomewhat
    33PageOrganization/Hierarchy of Document Flow (i.e. broad > narrow)MediumSomewhat
    34NegativeVery Slow Server Response TimesMediumSomewhat
    35SiteHistorical Performance of Site as Measured by Time Spent on Page, Clickthroughs from SERPs, Direct Visits, Bookmarks, etc.MediumSomewhat
    36SiteManual Authority/Weight Given to Site by GoogleMediumNo
    37KeywordKeyword Use in Alt Tags and Image TitlesMediumYes
    38SiteTLD Extension of Site (edu, gov, us, ca, com, etc)MediumSomewhat
    39SiteRate of New Pages Added to SiteMediumSomewhat
    40In-LinkDomain Extension of Linking Site (edu, gov, com, ca, co.uk, etc)MediumSomewhat
    41In-LinkPageRank (as measured by the GG Toolbar) of Linking PageMediumSomewhat
    42In-LinkTemporal Link Attributes (when in time the link was created/updated)MediumSomewhat
    43KeywordKeyword Use in Bold/Strong TagsMediumSomewhat
    44PageFrequency of Updates to PageMediumSomewhat
    45NegativeInbound Links from Spam SitesMediumSomewhat
    46KeywordKeyword Use in Meta Description TagMediumSomewhat
    47NegativeLow Levels of Visitors to the Site (Measured via Toolbar, Clicks in SERPs, etc.)MediumSomewhat
    48SiteNumber of Queries for Site/Domain over TimeLowSomewhat
    49PageNumber of Trailing Slashes (/) in URLLowSomewhat
    50PageAccuracy of Spelling & GrammarLowSomewhat
    51PageHTML Validation of Document (to W3C Standards)LowYes
    52SiteVerification of Site with Google Webmaster CentralLowYes
    53KeywordKeyword Use in Meta Keywords TagLowYes

    不过国内眼看着是不能用Google.com了,不知道蹂躏之下的.cn是否会采用另一种算法。


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